Nav Sooch

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch Mr. Sooch co-founded Silicon Labs in August 1996 and has served as Chairman of the Board since inception. Mr. Sooch served as Chief Executive Officer from inception through the end of fiscal 2003 and served as interim Chief Executive Officer from April 2005 to September 2005. From March 1985 until founding Silicon Labs, Mr. Sooch held various positions at Crystal Semiconductor/Cirrus Logic, a designer and manufacturer of integrated circuits, including Vice President of Engineering. From May 1982 to March 1985, Mr. Sooch was a Design Engineer with AT&T Bell Labs. From October 2011 to April 2018, Mr. Sooch served as the CEO of Ketra, Inc., a private company in the field of solid state lighting. Mr. Sooch holds a B.S. in Electrical Engineering from the University of Michigan, Dearborn and an M.S. in Electrical Engineering from Stanford University. Mr. Sooch’s prior experience as Chief Executive Officer as well as a semiconductor designer provides him with extensive insight

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch

  Nav Sooch

  The semiconductor industry is experiencing rapid evolution driven by advancements in technology and changing market dynamics. As the foundation of modern electronics, semiconductors play a crucial role in powering innovations across various sectors, including telecommunications, automotive, healthcare, and consumer electronics. In this blog, we'll explore the current trends shaping the semiconductor industry with the help of professionals like Nav Sooch and examine the future pathways for semiconductor production. From the rise of artificial intelligence (AI) and Internet of Things (IoT) to the emergence of new materials and manufacturing techniques, the semiconductor landscape is undergoing transformative changes that will redefine the way we perceive and utilize technology . AI and Machine Learning Integration One of the most significant trends in the semiconductor industry is the integration of artificial intelligence (AI) and machine learning (ML) capabilities into semic

  The semiconductor industry is at the forefront of technological innovation, driving advancements across various sectors, from consumer electronics to automotive and healthcare. As the demand for cutting-edge semiconductor products continues to rise, manufacturers are constantly evolving their strategies to stay competitive in a rapidly changing market landscape. In this blog, we delve into the latest trends and developments in the semiconductor sector, offering insights into progressive manufacturing strategies that are shaping the future of the industry. Advanced Process Technologies Innovation in semiconductor manufacturing is characterized by the adoption of advanced process technologies that enable the production of smaller, faster, and more energy-efficient chips. Manufacturers are investing heavily in technologies such as extreme ultraviolet lithography (EUV), 3D stacking, and advanced materials to push the boundaries of Moore's Law and meet the demands of next-generati

  The semiconductor industry is experiencing a paradigm shift driven by rapid technological advancements and evolving market demands. As we navigate the complexities of the digital age, semiconductor manufacturers face unprecedented challenges and opportunities. In this blog, we explore the trends shaping the future of semiconductor manufacturing, from the rise of artificial intelligence to the proliferation of Internet of Things (IoT) devices. By examining these futuristic forces, we gain insights into the transformative impact on the semiconductor landscape and the strategies needed to thrive in this dynamic environment. Advanced Process Technologies In the relentless pursuit of smaller, faster, and more power-efficient devices, semiconductor manufacturers are investing in advanced process technologies such as extreme ultraviolet lithography (EUV) and 3D chip stacking. These cutting-edge techniques enable the production of chips with higher transistor densities and improved perfo

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch Mr. Sooch co-founded Silicon Labs in August 1996 and has served as Chairman of the Board since inception. Mr. Sooch served as Chief Executive Officer from inception through the end of fiscal 2003 and served as interim Chief Executive Officer from April 2005 to September 2005. From March 1985 until founding Silicon Labs, Mr. Sooch held various positions at Crystal Semiconductor/Cirrus Logic, a designer and manufacturer of integrated circuits, including Vice President of Engineering. From May 1982 to March 1985, Mr. Sooch was a Design Engineer with AT&T Bell Labs. From October 2011 to April 2018, Mr. Sooch served as the CEO of Ketra, Inc., a private company in the field of solid state lighting. Mr. Sooch holds a B.S. in Electrical Engineering from the University of Michigan, Dearborn and an M.S. in Electrical Engineering from Stanford University. Mr. Sooch’s prior experience as Chief Executive Officer as well as a semiconductor designer provides him with extensive insight

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch Mr. Sooch co-founded Silicon Labs in August 1996 and has served as Chairman of the Board since inception. Mr. Sooch served as Chief Executive Officer from inception through the end of fiscal 2003 and served as interim Chief Executive Officer from April 2005 to September 2005. From March 1985 until founding Silicon Labs, Mr. Sooch held various positions at Crystal Semiconductor/Cirrus Logic, a designer and manufacturer of integrated circuits, including Vice President of Engineering. From May 1982 to March 1985, Mr. Sooch was a Design Engineer with AT&T Bell Labs. From October 2011 to April 2018, Mr. Sooch served as the CEO of Ketra, Inc., a private company in the field of solid state lighting. Mr. Sooch holds a B.S. in Electrical Engineering from the University of Michigan, Dearborn and an M.S. in Electrical Engineering from Stanford University. Mr. Sooch’s prior experience as Chief Executive Officer as well as a semiconductor designer provides him with extensive insight

  Nav Sooch Mr. Sooch co-founded Silicon Labs in August 1996 and has served as Chairman of the Board since inception. Mr. Sooch served as Chief Executive Officer from inception through the end of fiscal 2003 and served as interim Chief Executive Officer from April 2005 to September 2005. From March 1985 until founding Silicon Labs, Mr. Sooch held various positions at Crystal Semiconductor/Cirrus Logic, a designer and manufacturer of integrated circuits, including Vice President of Engineering. From May 1982 to March 1985, Mr. Sooch was a Design Engineer with AT&T Bell Labs. From October 2011 to April 2018, Mr. Sooch served as the CEO of Ketra, Inc., a private company in the field of solid state lighting. Mr. Sooch holds a B.S. in Electrical Engineering from the University of Michigan, Dearborn and an M.S. in Electrical Engineering from Stanford University. Mr. Sooch’s prior experience as Chief Executive Officer as well as a semiconductor designer provides him with extensive insight

  The semiconductor industry is a cornerstone of modern technology, powering devices and systems across various sectors, from consumer electronics to automotive and healthcare. As technology continues to advance at a rapid pace, the semiconductor industry undergoes constant evolution, driven by shifting market dynamics and emerging trends. In this blog, we'll explore the key market dynamics shaping the semiconductor industry landscape and discuss how these factors are influencing innovation, competition, and growth within the sector. Technological Advancements One of the primary drivers of change in the semiconductor industry is technological advancements. As demand for faster, more efficient, and higher-performing electronic devices continues to grow, semiconductor manufacturers are under pressure to develop innovative solutions that meet these evolving needs. Advancements in areas such as nanotechnology, artificial intelligence, and Internet of Things (IoT) are driving the de

  The semiconductor industry is at the forefront of technological innovation, driving advancements in electronics, telecommunications, healthcare, and beyond. As demand for faster, smaller, and more efficient devices continues to rise, semiconductor manufacturers are constantly seeking new technologies to enhance production processes and meet evolving market needs . In this blog, we'll delve into the latest trends and emerging technologies shaping the semiconductor industry and revolutionizing semiconductor production. Advanced Manufacturing Processes One of the most significant trends in the semiconductor industry is the adoption of advanced manufacturing processes to increase efficiency, reduce costs, and improve chip performance. Technologies such as extreme ultraviolet (EUV) lithography, 3D packaging, and wafer-level packaging enable manufacturers to produce smaller, denser, and more powerful chips with higher yields and lower defect rates. These advanced manufacturing tech

  The semiconductor industry serves as the backbone of modern technological innovation, powering everything from smartphones and computers to automotive electronics and healthcare devices. In recent years, rapid advancements in semiconductor manufacturing have propelled the industry forward, enabling the development of more powerful, energy-efficient, and compact electronic devices. From the miniaturization of components to the integration of advanced materials and technologies, the semiconductor industry continues to evolve at a remarkable pace, driving innovation across various sectors. In this blog, we'll explore key trends and advancements shaping the future of semiconductor manufacturing with the help of experts like Nav Sooch and their implications for technological progress.    Miniaturization and Moore's Law One of the most significant trends in semiconductor manufacturing is the ongoing pursuit of miniaturization, driven by Moore's Law. Named after Intel co-fo

  Nav Sooch

  Nav Sooch

 Nav Sooch Mr. Sooch co-founded Silicon Labs in August 1996 and has served as Chairman of the Board since inception. Mr. Sooch served as Chief Executive Officer from inception through the end of fiscal 2003 and served as interim Chief Executive Officer from April 2005 to September 2005. From March 1985 until founding Silicon Labs, Mr. Sooch held various positions at Crystal Semiconductor/Cirrus Logic, a designer and manufacturer of integrated circuits, including Vice President of Engineering. From May 1982 to March 1985, Mr. Sooch was a Design Engineer with AT&T Bell Labs. From October 2011 to April 2018, Mr. Sooch served as the CEO of Ketra, Inc., a private company in the field of solid state lighting. Mr. Sooch holds a B.S. in Electrical Engineering from the University of Michigan, Dearborn and an M.S. in Electrical Engineering from Stanford University. Mr. Sooch’s prior experience as Chief Executive Officer as well as a semiconductor designer provides him with extensive insight

 Nav Sooch Mr. Sooch co-founded Silicon Labs in August 1996 and has served as Chairman of the Board since inception. Mr. Sooch served as Chief Executive Officer from inception through the end of fiscal 2003 and served as interim Chief Executive Officer from April 2005 to September 2005. From March 1985 until founding Silicon Labs, Mr. Sooch held various positions at Crystal Semiconductor/Cirrus Logic, a designer and manufacturer of integrated circuits, including Vice President of Engineering. From May 1982 to March 1985, Mr. Sooch was a Design Engineer with AT&T Bell Labs. From October 2011 to April 2018, Mr. Sooch served as the CEO of Ketra, Inc., a private company in the field of solid state lighting. Mr. Sooch holds a B.S. in Electrical Engineering from the University of Michigan, Dearborn and an M.S. in Electrical Engineering from Stanford University. Mr. Sooch’s prior experience as Chief Executive Officer as well as a semiconductor designer provides him with extensive insight

Nav Sooch  Mr. Sooch co-founded Silicon Labs in August 1996 and has served as Chairman of the Board since inception. Mr. Sooch served as Chief Executive Officer from inception through the end of fiscal 2003 and served as interim Chief Executive Officer from April 2005 to September 2005. From March 1985 until founding Silicon Labs, Mr. Sooch held various positions at Crystal Semiconductor/Cirrus Logic, a designer and manufacturer of integrated circuits, including Vice President of Engineering. From May 1982 to March 1985, Mr. Sooch was a Design Engineer with AT&T Bell Labs. From October 2011 to April 2018, Mr. Sooch served as the CEO of Ketra, Inc., a private company in the field of solid state lighting. Mr. Sooch holds a B.S. in Electrical Engineering from the University of Michigan, Dearborn and an M.S. in Electrical Engineering from Stanford University. Mr. Sooch’s prior experience as Chief Executive Officer as well as a semiconductor designer provides him with extensive insight

 Nav Sooch Mr. Sooch co-founded Silicon Labs in August 1996 and has served as Chairman of the Board since inception. Mr. Sooch served as Chief Executive Officer from inception through the end of fiscal 2003 and served as interim Chief Executive Officer from April 2005 to September 2005. From March 1985 until founding Silicon Labs, Mr. Sooch held various positions at Crystal Semiconductor/Cirrus Logic, a designer and manufacturer of integrated circuits, including Vice President of Engineering. From May 1982 to March 1985, Mr. Sooch was a Design Engineer with AT&T Bell Labs. From October 2011 to April 2018, Mr. Sooch served as the CEO of Ketra, Inc., a private company in the field of solid state lighting. Mr. Sooch holds a B.S. in Electrical Engineering from the University of Michigan, Dearborn and an M.S. in Electrical Engineering from Stanford University. Mr. Sooch’s prior experience as Chief Executive Officer as well as a semiconductor designer provides him with extensive insight

 Nav Sooch Mr. Sooch co-founded Silicon Labs in August 1996 and has served as Chairman of the Board since inception. Mr. Sooch served as Chief Executive Officer from inception through the end of fiscal 2003 and served as interim Chief Executive Officer from April 2005 to September 2005. From March 1985 until founding Silicon Labs, Mr. Sooch held various positions at Crystal Semiconductor/Cirrus Logic, a designer and manufacturer of integrated circuits, including Vice President of Engineering. From May 1982 to March 1985, Mr. Sooch was a Design Engineer with AT&T Bell Labs. From October 2011 to April 2018, Mr. Sooch served as the CEO of Ketra, Inc., a private company in the field of solid state lighting. Mr. Sooch holds a B.S. in Electrical Engineering from the University of Michigan, Dearborn and an M.S. in Electrical Engineering from Stanford University. Mr. Sooch’s prior experience as Chief Executive Officer as well as a semiconductor designer provides him with extensive insight

 Nav Sooch Mr. Sooch co-founded Silicon Labs in August 1996 and has served as Chairman of the Board since inception. Mr. Sooch served as Chief Executive Officer from inception through the end of fiscal 2003 and served as interim Chief Executive Officer from April 2005 to September 2005. From March 1985 until founding Silicon Labs, Mr. Sooch held various positions at Crystal Semiconductor/Cirrus Logic, a designer and manufacturer of integrated circuits, including Vice President of Engineering. From May 1982 to March 1985, Mr. Sooch was a Design Engineer with AT&T Bell Labs. From October 2011 to April 2018, Mr. Sooch served as the CEO of Ketra, Inc., a private company in the field of solid state lighting. Mr. Sooch holds a B.S. in Electrical Engineering from the University of Michigan, Dearborn and an M.S. in Electrical Engineering from Stanford University. Mr. Sooch’s prior experience as Chief Executive Officer as well as a semiconductor designer provides him with extensive insight

 Nav Sooch

 Nav Sooch

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch Mr. Sooch co-founded Silicon Labs in August 1996 and has served as Chairman of the Board since inception. Mr. Sooch served as Chief Executive Officer from inception through the end of fiscal 2003 and served as interim Chief Executive Officer from April 2005 to September 2005. From March 1985 until founding Silicon Labs, Mr. Sooch held various positions at Crystal Semiconductor/Cirrus Logic, a designer and manufacturer of integrated circuits, including Vice President of Engineering. From May 1982 to March 1985, Mr. Sooch was a Design Engineer with AT&T Bell Labs. From October 2011 to April 2018, Mr. Sooch served as the CEO of Ketra, Inc., a private company in the field of solid state lighting. Mr. Sooch holds a B.S. in Electrical Engineering from the University of Michigan, Dearborn and an M.S. in Electrical Engineering from Stanford University. Mr. Sooch’s prior experience as Chief Executive Officer as well as a semiconductor designer provides him with extensive insight

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch Sooch Foundation was founded by Navdeep Sooch, co-founder and chairman of the board of Silicon Laboratories, a mixed-signal chip design company headquartered in Austin, Texas. As a tech entrepreneur, Nav continues to develop ventures in this arena. Nav was born in Punjab, India. He moved to Detroit, Michigan at age ten, where he attended Detroit public schools and the University of Michigan. He completed his graduate work at Stanford University. Nav credits his personal success chiefly to the educational opportunities afforded him. He believes that education can be the single biggest factor in an individual reaching a level of full self-sufficiency. For this reason, when Nav decided to start his own private charitable foundation, he made it a highest priority to find entities willing to help open the doors of better educational opportunities to the poorest of the poor. As a product of US public schools, Nav acknowledges that the public and private school system in the US is

  Nav Sooch

  Nav Sooch